DC assignment 4

Assignment 4 Digital device

Brandy Melville Organizational Objective: To get feedback from the customers so that they can improve their service in the stores.

Feedback device

So a recently new introduced device is the feedback device. This device lets people and especially customers, rate the service or products that they get offered or that they buy. By pressing a smiley face (green), you say that the service is really good or the product is really good. By pressing a not smiley face (red), you say that the service or the product is not that good. This device not only shows the data of how good the service or product is, but also how many people used the device, the rush-hours and the off-peak hours and the general likeability.

Applying this device to Brandy Melville Stores

One of the most important priorities within the concept of Brandy Melville is satisfying their customer. By using this device in their stores, they will get to know how happy customers are with the service in the stores because at the moment they can’t track this. Through this device, they can see how many people leave with a warm feeling and how many people don’t feel good about the service. The device will also show the rush-hours in the store and the off-peak hours. They can see if the rush-hour has an influence on the satisfaction of the customers. For example, if it’s really busy, are customers still going to give the service a green smiley or are customers giving more red smileys. By knowing this data, they can improve their service.